Serving brand owners, manufacturers/wholesalers, and retailers interested in pursuing licensing and collaborations to:

  • create new revenue streams
  • engage with and increase your core consumer base
  • expand into new products, retail channels and geographies

Why Work With Élan?

  • 25+ years of building top ranked brands
  • Expertise in apparel, accessories, footwear and beyond
  • We take a consumer centric approach
  • We know retail
  • We have a large rolodex
  • We understand design aesthetics and brand right product
  • We work globally
  • We get results

Core Services

Brand and Business Strategy

Assess client’s business and brands to create short/long term business plans.

Assessment of existing licensing programs

How to profitably optimize current partnerships.


Industry trends, potential partners, and retail intelligence.


Contact potential partners for exploratory discussions.

Brand content creation and marketing materials

Content creation and related marketing materials to showcase client’s brand story .

Contract negotiations

Develop business term proposals and negotiate contracts to final agreement.

Best practices and licensing operations training

Establish best practices and processes for efficient licensing operations. Train internal teams.