Category Archives: Tech/Digital


Let the Consumers Talk—How Retailers and Brands Can Capitalize on Product Intelligence, the 21st Century Way

31

Dec 2015

Let the Consumers Talk—How Retailers and Brands Can Capitalize on Product Intelligence, the 21st Century Way

Consumers want it all–the right product and price, convenience, and mobile access everywhere. Given rapid technology changes, retailers who utilize the abundance of consumer and shopping data available and understand how to turn the findings into timely actions will win. Gone are the days when assessing purchase trends was limited to analyzing retailer’s POS/EDI reports. Or for brands to gather the aforementioned retailer reports, take…

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