Category Archives: Luxury Brands


Fashion and Consignment Shopping – An Unlikely Coupling or a Growing Trend?

11

Aug 2016

Fashion and Consignment Shopping – An Unlikely Coupling or a Growing Trend?

This article was published by Apparel Magazine on August 8, 2016 The foundation of the fashion industry has been built on brands and retailers persuading women to re-fill their closets, investing in “must haves” each season. But this premise is losing ground as consumers realize they don’t need brand new outfits to look stylish, nor follow the fashion dictates of magazine editors. The internet is…

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Why the Licensing of Luxury Brands Can Pose a Risk

20

Apr 2016

Why the Licensing of Luxury Brands Can Pose a Risk

I’ve posted blogs about retail and fashion brands moving into branded restaurants and food, seemingly unrelated to their apparel and accessory businesses.  Brand stretching — going well beyond core products entails risk if not carefully executed. High end fashion and luxury brands may be more vulnerable to dilution since their core customer takes pride in knowing that his or her purchases will not be over-distributed…

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