Category Archives: Apparel


Fashion and Consignment Shopping – An Unlikely Coupling or a Growing Trend?

11

Aug 2016

Fashion and Consignment Shopping – An Unlikely Coupling or a Growing Trend?

This article was published by Apparel Magazine on August 8, 2016 The foundation of the fashion industry has been built on brands and retailers persuading women to re-fill their closets, investing in “must haves” each season. But this premise is losing ground as consumers realize they don’t need brand new outfits to look stylish, nor follow the fashion dictates of magazine editors. The internet is…

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Retail Leader Allen Questrom on the State of the Industry, Fast Fashion, Gender Pay Equity and More

06

May 2016

Retail Leader Allen Questrom on the State of the Industry, Fast Fashion, Gender Pay Equity and More

Allen Questrom Speaks His Mind on Fast Fashion, Fixing Stores and What They Lack Retail’s Mr. Fix It lays out his prescription for turnarounds and helping department stores. Published by Women’s Wear Daily May 4, 2016 By David Moin NEW YORK — “The retailing business is not dead. I don’t think the world is coming to an end.” So said Allen Questrom, the former chairman…

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Why the Licensing of Luxury Brands Can Pose a Risk

20

Apr 2016

Why the Licensing of Luxury Brands Can Pose a Risk

I’ve posted blogs about retail and fashion brands moving into branded restaurants and food, seemingly unrelated to their apparel and accessory businesses.  Brand stretching — going well beyond core products entails risk if not carefully executed. High end fashion and luxury brands may be more vulnerable to dilution since their core customer takes pride in knowing that his or her purchases will not be over-distributed…

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Let the Consumers Talk—How Retailers and Brands Can Capitalize on Product Intelligence, the 21st Century Way

31

Dec 2015

Let the Consumers Talk—How Retailers and Brands Can Capitalize on Product Intelligence, the 21st Century Way

Consumers want it all–the right product and price, convenience, and mobile access everywhere. Given rapid technology changes, retailers who utilize the abundance of consumer and shopping data available and understand how to turn the findings into timely actions will win. Gone are the days when assessing purchase trends was limited to analyzing retailer’s POS/EDI reports. Or for brands to gather the aforementioned retailer reports, take…

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Jimmy Fallon Gets Into Sports Licensing

23

Oct 2015

Jimmy Fallon Gets Into Sports Licensing

Another celebrity has entered the licensing game. Earlier this month Jimmy Fallon, host of the Tonight Show and GIII sportswear announced a partnership for a new brand concept called Hands High with the NFL, NBA, NHL, and MLB sports leagues. Fallon’s apparel idea, which he shared with his Tonight Show audience  http://tinyurl.com/ob3vknp  is to use “beachfront” property, blank space under the arm of team sweatshirts…

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Lifestyle Brands and Collegiate Apparel – A Winning Combination

17

Sep 2015

Lifestyle Brands and Collegiate Apparel – A Winning Combination

  Pink by Victoria’s Secret, Vineyard Vines, Vera Bradley, Dooney and Burke, Ralph Lauren, Peter Millar, Brooks Brothers, Nike, Adidas, Under Armour, Champion, Dockers, Carhartt and Old Navy — all have a common link. Each one is finding success licensing college trademarks in what has become an almost $5 billion dollar business. By moving into this segment, fashion and lifestyle brands can count on appealing…

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Awesomeness TV booth

03

Aug 2015

Digital Platforms, Social Media Spawn New Trends at Licensing Expo 2015

By Nancy Gendimenico for Apparel Magazine, posted August 3, 2015 Apparel and Fashion Focus At Licensing Expo 2015, there was a notable rise in exhibitors and attendees. According to show management, retailer attendance was up 15% over last year. This included representatives from Toys R Us, Hot Topic, Target, Staples, Pottery Barn, Justice, and Kohl’s. International visitors and exhibitors also increased, with show sections devoted…

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15

Jul 2015

Graphic Tees Are Back-A Form of Self Expression for the Wearer and Big Dollars for the Brands

The Return of the Graphic T-Shirt by Hettie Judah JULY 12, 2015 Business of Fashion LONDON, United Kingdom — Funny, obscene, obscure, retro, rebellious, puerile or tribal — often broadcasting fandom, in-jokes or subcultural affiliation — the humble graphic t-shirt punches far above its weight. For labels, it’s a high volume product with a healthy margin that requires no specialist manufacturing. For consumers, it can…

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