About Us

Nancy Gendimenico


Nancy Gendimenico is the founder of Elan Brand Licensing, LLC, a strategic brand consultancy that helps companies and brands expand into new products, retail channels, and geographies via strategic partnerships and licensing. Prior to starting Elan Brand Licensing, Nancy spent over 25 years developing blue chip brands from Hanes and Champion to the Peanuts characters. Her most recent corporate role building and leading Hanesbrands  global licensing department resulted in creating a $500M+retail program for Champion, C9 Champion(exclusive to Target stores), Hanes, and other brands. Known for marrying strategic thinking and creativity with collaboration and project execution, Nancy has delivered significant revenue and profit growth as an executive at Hanesbrands, United Media and BBC Worldwide, among others. She bring this expertise to Elan clients to support their business expansion.

Nancy writes about apparel, retail, licensing and brand trends for publications including Earnshaw’s, Apparel Magazine, and her blog. Her volunteer work includes her membership as an executive fundraising committee member at Girls Write Now, a literacy and mentoring non-profit for under-served teen girls in NYC.

Nancy received a B.S. in Fashion and Retail from Penn State and recently earned an M.F.A in Creative Writing and Literature at Stony Brook Southampton. She has an Entrepreneurship certificate from the Kauffman/Fast Trac New Ventures program. Outside of her business pursuits, Nancy enjoys Iyengar yoga, outdoor activities, theater and art.

“We greatly appreciated Nancy’s understanding of the tactics behind developing a mutually beneficial licensing agreement.”

Client feedback about Nancy’s advice re Best Practices/Brand Licensing

“Nancy’s strategic approach, resourcefulness, and tenacity resulted in securing an exciting new brand licensing partnership for Interloop (and we hope, more to come). She delves into new projects with enthusiasm and pragmatism, grounding her insights with industry knowledge and market realities. Her down-to-the- details licensing expertise, business acumen, and relationship building abilities make Nancy a pleasure to work with and a true professional.”

Shelley Rider
President of Interloop North America

“I highly recommend Nancy in the areas of licensing and brand/business development. Nancy is particularly skilled in achieving superior financial results year after year, all while handling multifaceted business relationships, negotiating complex agreements and creatively solving day-to-day issues in order to meet and exceed her customers’ needs. I worked with Nancy for over six years in areas of consumer product licensing/business development and, as a result, learned a great deal from her, particularly with respect to nuances in the apparel industry. Nancy’s business and legal acumen makes her one of the best global licensing directors with whom I have ever worked with.”

Christine Beaman
Trademark and Licensing Attorney at Womble Carlyle

“Nancy’s mastery of the length and breadth of brand management is so impressive.”

“Excellent and well-rounded on the subject of brand licensing.”

“…extensive knowledge of the business and legal issues involved in negotiating a license agreement and running/building a licensing program.”

Feedback from attendees about Ms. Gendimenico’s talk at Fashion on the Move:
Trends Impacting Designers, Consumers and the Industry at Foley & Lardner LLP.