Monthly Archives: April 2016


Why the Licensing of Luxury Brands Can Pose a Risk

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Apr 2016

Why the Licensing of Luxury Brands Can Pose a Risk

I’ve posted blogs about retail and fashion brands moving into branded restaurants and food, seemingly unrelated to their apparel and accessory businesses.  Brand stretching — going well beyond core products entails risk if not carefully executed. High end fashion and luxury brands may be more vulnerable to dilution since their core customer takes pride in knowing that his or her purchases will not be over-distributed…

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