Urban Outfitters and Ralph Lauren Capitalize on Food and Drinks
Last year I wrote a blog post about retailers putting coffee shops in their stores. It detailed how Club Monaco, Uniglo, and Urban Outfitters have installed Toby’s Estate Coffee, Starbucks and restaurants such as The Gorbals into their New York City locations to offer more than just apparel to their customers. This week Urban Outfitters announced the purchase of the Vetri Family Group of restaurants. Included in the acquisition is the award winning Philadelphia based Pizzeria Vetri.
While it’s anyone guess exactly what Urban Outfitters will do with their new division (perhaps serving pizza at select stores), it’s clear the company recognizes the growing trend of fast casual chains and the opportunity to help Vetri Group expand. This follows the mega success of Shake Shack, Chipotle, and up and comers like Sweet Green, each creating menus with high quality ingredients and reasonable prices.
Ralph Lauren (Club Monaco’s parent company) and Tommy Bahama (owned by Oxford Industries) have incorporated restaurants in or near their Fifth Avenue stores in New York City as well as locations in other cities throughout the U.S. along with Paris and Tokyo. Ralph Lauren has its own brand of coffee, aptly named Ralph’s. It’s not easy to secure a reservation at the Polo Bar to join the models, fashion designers, and society figures who frequent the place, along with Ralph himself. He has found a way to extend his brand and maintain high standards of luxury, style, and now, delicious food and drinks.