Jimmy Fallon Gets Into Sports Licensing
Another celebrity has entered the licensing game. Earlier this month Jimmy Fallon, host of the Tonight Show and GIII sportswear announced a partnership for a new brand concept called Hands High with the NFL, NBA, NHL, and MLB sports leagues.
Fallon’s apparel idea, which he shared with his Tonight Show audience http://tinyurl.com/ob3vknp is to use “beachfront” property, blank space under the arm of team sweatshirts and tees for logo placement. When fans raise their arms in a high five to celebrate a key play, the logos are in full view. GIII, the first company Jimmy Fallon approached, gave him the green light. The products are already selling online at Fanatics, Dick’s Sporting Goods, and each pro-sport league’s online shop. College teams, also licensed by GIII, will be added soon.
While Jimmy Fallon’s products are specific to fan apparel, a growing list of celebrities have developed head to toe apparel offerings for men, women, and kids. Teri Agins, a fashion journalist and author of Hijacking the Runway, lists more than 300 fragrance deals and 125 celebrity licenses in her 2014 book. In addition to Hands High, other apparel celebrity lines launched this year include ED by Ellen DeGeneres and Melissa McCarthy’s Seven7. Fallon and DeGeneres have built massive social media followings, and other “celebrity designers” like David Beckham are in expansion mode. Celebrity licensing is likely to hit a new high in 2016. Stay tuned!