Monthly Archives: September 2015


Lifestyle Brands and Collegiate Apparel – A Winning Combination

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Sep 2015

Lifestyle Brands and Collegiate Apparel – A Winning Combination

  Pink by Victoria’s Secret, Vineyard Vines, Vera Bradley, Dooney and Burke, Ralph Lauren, Peter Millar, Brooks Brothers, Nike, Adidas, Under Armour, Champion, Dockers, Carhartt and Old Navy — all have a common link. Each one is finding success licensing college trademarks in what has become an almost $5 billion dollar business. By moving into this segment, fashion and lifestyle brands can count on appealing…

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