Monthly Archives: August 2015


Let’s Get Digital Tech-inspired properties are poised to take off in 2016

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Aug 2015

Let’s Get Digital Tech-inspired properties are poised to take off in 2016

  The future is now, according to industry chatter at the 35th Licensing Expo which took place in Las Vegas June 9-11. Looking ahead was the growing importance of digital platforms as a showcase for new and existing brands. One example? Awesomeness TV, a teen focused You Tube channel, recently started a consumer products division to capitalize on merchandising concepts inspired by its roster of…

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Awesomeness TV booth

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Aug 2015

Digital Platforms, Social Media Spawn New Trends at Licensing Expo 2015

By Nancy Gendimenico for Apparel Magazine, posted August 3, 2015 Apparel and Fashion Focus At Licensing Expo 2015, there was a notable rise in exhibitors and attendees. According to show management, retailer attendance was up 15% over last year. This included representatives from Toys R Us, Hot Topic, Target, Staples, Pottery Barn, Justice, and Kohl’s. International visitors and exhibitors also increased, with show sections devoted…

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