Monthly Archives: January 2015


New Footwear Licensing Partnerships Showcase Innovation, Fashion Relevance and Sustainability

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Jan 2015

New Footwear Licensing Partnerships Showcase Innovation, Fashion Relevance and Sustainability

A tire company and an outdoor brand form a partnership and a sustainable supply chain; two U.S. brands worn on California beaches team up for limited edition footwear and accessories; and a streetwear brand with NYC roots collaborates with an iconic New York designer. Three partnerships, announced in late 2014, are not your typical licensing arrangements, but Timberland, Omni Tires, Deckers Brands, Pendleton, DKNY and…

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